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Philips required an advanced, broadly integrated and secure payment solution when planning their 2nd generation Smart TV service across the globe to handle and manage eCommerce payment transactions. The system was required to enable users to purchase content such as VOD, as well as apps and other purchases direct through their Smart TV through a centralised payment account.
The Philips Smart TV combines TV broadcasting, video-on-demand, internet browsing and access to a library of apps and social media. Taking converged media to another level Philips Smart TV is a giant leap in terms of what is capable from Connected TV services. Drawing upon MPP Global Solutions' expertise providing award-winning eCommerce payment gateways for Connected-TV services and the Media and Entertainment sectors, Philips selected MPP to deliver the complete eCommerce payment solution for the Smart TV.
eDeveloper, one of the central products of MPP's eSuite was used to directly integrate with Philips' system. MPP's API toolkit of payment functions will be shared with app developers and content providers enabling Philips to offer their customers secure and seamless access to paid-for content delivery, central storage and re-use of consumer payment details and promoting one-click transactions. Consumers are able to purchase products, services or content from hundreds of content providers via their centralised payment account.
MPP's payment solution utilises secure centralised payment accounts and one-click transactions, it also enable one household to have multiple accounts with different log-ons for the same billing account. This allows parents to monitor their children's payment and viewing habits through one central source. Enabling eCommerce payments in multiple currencies and multiple languages also makes the service perfectly positioned for international usage, which Philips Smart TV delivers. Other features provided by MPP include a customer support console which enables Philips' customer representatives to manage customer enquiries, such as processing refunds through the online payment system.
As you can see from the example above, MPP's eCommerce payment solutions product eDeveloper means that payment processing and content delivery on Philips Smart TV is both swift, easy to understand and secure, thus bringing content owners and consumers closer together than ever before.
Albert Mombarg, Senior Director of Smart TV at Philips Consumer Lifestyle said: “Our 2nd Generation Smart TV is a major step forward in the connected-TV world. The decision to work with MPP Global Solutions was a straightforward one when considering their track record and experience in providing advanced and broadly integrated payment services." Paul Johnson, CEO of MPP Global Solutions said: "We are over the moon to be working with such a prestigious brand as Philips. The opportunity to demonstrate our experience and ability to provide secure, universal payment solutions for Philips Smart TV around the world in so many languages and currencies demonstrates that MPP are truly at the leading edge of eCommerce technology." “MPP are continually developing and optimising our payment solutions. Integrating them into Philips’ Smart TV platform demonstrates MPP’s ability to help clients to monetise content anywhere.”
Contact us today to learn more about eCommerce payment gateways and solutions can work for you.
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